What’s your favourite robot? The Terminator? Robocop?
work is a case in point), create labour efficiencies (see Toyota) and are easy to describe. By contrast Robotic Process Automation is a trickier proposition; abstract, unseen and outside of the real-world experiences of many people. Those of us working within the RPA industry have all had at least one experience of a blank face or two during a prospective customer briefing, so what can we do?
1. Give people a frame of reference
Visualisation is an extremely powerful technique. If you’ve engaged the services of a coach you will have given this a try at some point; whether striving for business success, preparing for a marathon, or overcoming a fear of public speaking. To make a concept real, people have to be able to relate to it. This is why we focus on making sure we can demonstrate real-world use cases for RPA – you’ll find six of them in our whitepaper.
2. Learn from the consumer brands
Whether you like the names or not, the advent of Siri, Cortana and Alexa have changed how people view virtual assistants. A human-sounding name has created a short-cut for consumers to understand how to interact with software technology without a mention of the programming behind it. This doesn’t mean I think we should start calling RPA solutions ‘Bob’ or ‘Margaret’, but I do think our industry has a lot to gain by more carefully considering the human factor in our communications.
3. Clearly describe the How and Why
Here’s where consumer and business paths diverge. Most people don’t care how Alexa et al get their answers, they just want to know what the weather’s going to be or how many teeth a brown bear has (42 in case you’re interested). In business, it is not enough for us to expect that a CMO or Finance Director will automatically ‘get’ Robotic Process Automation. We need to articulate why RPA works for businesses and how it interfaces with existing systems, processes and people to deliver the what.
Being More Human
Working in RPA constantly causes you to think about where humans best perform, what we can do that robots cannot, and what would be possible if we didn’t have to carry out mundane processes and tasks.
RPA solutions help businesses gain measurable business efficiencies and harness the human capital in their organisation to far greater effect. This creates a workforce that is more motivated and engaged, because they’re focusing on things that are human.
Want to make the work your employees do more human?
Contact us to see how Thoughtonomy can help make this happen, or if you’d like to see a demo, please get in touch.
Written by Dean Chapman – Commercial Director, Thoughtonomy.